How to write a business plan

The essentials

"Profits are better than wages. Wages make you a living; Profits make you a fortune."

—Jim Rohn

"Many companies, at least initially, thought of the postpandemic return as an event; they would turn the lights on and go back to work just as they had done before. It is becoming increasingly clear, however, that for many, returning to work will be a process that could take a year or more, and that they cannot go back to the way they were. Instead, companies will want to seize the moment to reimagine and reinvent the future, building new muscle and capabilities to come back strong. Even well-run companies may find that they need to reinvent themselves more than once. Fortune will favor the bold—and the speedy."

—McKinsey & Company: Ready, Set, Go: Reinventing the Organization for Speed in the Post-COVID-19 Era

This free information section focuses on the topic of writing a business plan, why you need one, and how it can help you succeed in the capitalist world. From writing a mission statement to what you need to know about marketing, legal aspects, financial overview and operations, all the essential aspects of a business plan are covered. Finally, some tips for entrepreneurs will hopefully set you on the road to a successful life in small business.

If you would like to see more information included in this section (whether to improve on this topic or to suggest new areas worth discussing), don't hesitate to send us a message.

Contents

  1. ABOUT SMALL BUSINESS
    What you need to know
  2. THE BUSINESS PLAN
    Basic structure
  3. CONFIDENTIALITY STATEMENT
    Keeping your plan confidential
  4. MISSION STATEMENT
    Check List
  5. EXECUTIVE SUMMARY
    Check List
  6. BUSINESS INTRODUCTION
    Check List
  7. BUSINESS PERSONNEL
    Check List
  8. BUSINESS MARKETING
    Check List
  9. BUSINESS LEGAL ASPECTS
    Check List
  10. BUSINESS FINANCIAL OVERVIEW
    Check List
  11. BUSINESS OPERATIONS
    Check List
  12. BUSINESS CONCLUSION
    Check List
  13. BUSINESS APPENDICES
    Check List
  14. ESTABLISHING YOUR BUSINESS
    Final Remarks
  15. WORDS OF WISDOM
    Tips for business operators
  16. BIBLIOGRAPHY